Animated Barber Logo
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Description
The branding for the barbershop combines modern industrial aesthetics with a focus on professionalism and approachability. The logo was initially designed in Illustrator for precision and scalability, ensuring it can be used across traditional print media such as business cards, flyers, and signage.
To bring the brand to life digitally, the logo was animated in Rive, creating a versatile, lightweight animation that can be seamlessly integrated into websites, social media, and digital campaigns. This approach allows the branding to maintain consistency across both print and digital channels, while also adding an engaging, dynamic element to the user experience.
The overall branding reflects a balance between modern style, craftsmanship, and the personal touch associated with a high-quality barbershop experience.
Design Process
The design process began with research into modern barbershops and industrial design trends, analyzing competitors to identify opportunities for differentiation and defining the brand values: professionalism, craftsmanship, approachability, and modern aesthetics. With these insights, the logo was created in Illustrator, focusing on strong, clean lines and recognizable iconography, ensuring legibility across all sizes and media.
After establishing the visual identity, the color palette and typography were selected to reflect sophistication and readability, drawing inspiration from natural materials such as wood and metal. The Illustrator logo was then imported into Rive, where a subtle, smooth animation was crafted to enhance the brand's digital presence. This animation was optimized for web, mobile, and social media applications, adding personality without overwhelming the user.
Finally, print and digital applications were developed to ensure consistency across all touchpoints. Templates for business cards, flyers, and signage were created alongside the animated assets, with careful attention to legibility, color fidelity, and overall impact. The result is a cohesive branding system that is versatile, engaging, and professional, ready to represent the barbershop across both physical and digital mediums.
