NiaCare needed a supportive, maternal wellness mobile application designed to track pregnancy health, monitor maternal milestones, and connect expecting mothers with a trusted care network.
As the lead UI/UX Designer, I drove the end-to-end product design process, crafting intuitive user onboarding flows, accessible wireframes, and compassionate mobile interfaces.
The foundation for NiaCare was established through empathetic discovery workshops in FigJam, centering on the physical and emotional journey of pregnancy. Together with founders, we defined core product milestones, strict data privacy guidelines for maternal health records, and key engagement metrics. Success was measured by user daily retention in logging symptoms, clarity of weekly developmental guides, and ease of reaching midwife support.
We evaluated existing femtech solutions to spot gaps in care continuity and drafted personas reflecting first-time mothers alongside experienced parents. Through journey mapping and feature prioritization, we delineated essential MVP capabilities from long-term platform features. The discovery phase resulted in streamlined user flows for milestone tracking, emergency contact triggers, and community interaction.
Transitioning into Figma, the initial phase focused on low-fidelity wireframing to establish a calm, unuttered layout logic. Utilizing Lo-Fi wireframes helped us refine content hierarchy, tip readability, and touch target sizing for quick one-handed mobile navigation without distraction from typography or color accents.
Once the structural concept was approved, I crafted a warm, reassuring visual identity and expanded the Lo-Fi screens into rich Hi-Fi mobile UI. Interactive prototypes were tested directly with pregnant mothers to evaluate emotional resonance, clarity of medical jargon, and ease of logging daily entries. To close the design loop, I built a modular UI Kit with tokenized UI states, custom illustrations, and clean specs for developer handoff.
The human-centered design approach resulted in an empathetic, stress-reducing maternal application that offers intuitive access to essential care resources. By balancing warm aesthetic elements with strict UX clarity, the product fosters high user trust and consistent daily tracking habit formation. The standardized design system provides a clear blueprint for future post-partum care features.
